Hindustan Unilever Limited (HUL) on Thursday said it will stop using the word ‘Fair’ in its flagship brand ‘Fair & Lovely’ as ‘the brand is committed to celebrating all skin tones’.

Taking forward the brand’s journey towards a more inclusive vision of beauty, the company said it is committed to celebrating all skin tones and will also remove references to ‘whitening’ or ‘lightening’ from the products sold across Asia.