Indian actress Freida Pinto's lighter skin tone in a new advertisement of L'Oreal Paris has sparked controversy but the cosmetic brand has denied that they resorted to photoshop to get the fairer skin tone.

PIC/AFP

The 'Slumdog Millionaire' star, who was signed as the face of the brand in 2009, appears fairer compared to her original skin tone in their new ad for 'Colours Take Flight' make-up.