Joseph Jegan and his wife Sujatha really wanted to be eco-friendly, but they just didn’t know how. “You might want to recycle your old plastic bottles and cans too, but do you know where to go and what to do? Raddiwalas would refuse to buy these items. The gunny bags used to carry these things would be more expensive than the scrap itself,” recalls 30 year-old Jegan, over the phone from Chennai.