Union minister Piyush Goyal on Thursday asked the entertainment industry to self-regulate content of programmes on televisions and over-the-top (OTT) platforms as some of them are beyond acceptable standards within the Indian cultural landscape.

“On the one hand, we talk of our culture, rich tradition, our heritage, our family value systems and on the other hand, some of what we see on TV and OTT platforms, certainly is beyond what is ordinarily acceptable standards within the Indian cultural landscape,” he said.