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Grow up, admen
Updated On: 19 April, 2013 07:30 AM IST | | Vanita Kohli- Khandekar
Why are admen so hungry for awards? They go to any lengths ufffd fake clients, copy an international award, release what they think is award-winning stuff without clients' approval, among other things ufffd to win awards
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Why are admen so hungry for awards? They go to any lengths — fake clients, copy an international award, release what they think is award-winning stuff without clients’ approval, among other things — to win awards.
In March this year some controversial (and apparently not approved) ads for Ford Figo were uploaded on the internet and were also entered for the creative Abbies at the Goafest, the annual ad jamboree that happened earlier in April. Bobby Pawar, chief creative officer at JWT and later Sriram Padmanabhan, the head of marketing at Ford, both left as a result of the ensuing controversy. After the Goafest this year the Awards Governing Council for the festival received 18 complaints on award-winning ads that have been copied or have not yet been approved by the client. In most cases the charge has proved to be correct and the ads have been withdrawn.
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