Hebbevu Puts You Back In Touch With Mother Earth

The Global market for organic food and beverages is expected to touch $327,600 million in the next two years. That is going to be an almost 200% increase since the market was worth $115,984 million in 2015. Quite interestingly, organic fruits and vegetables collectively made up for half of the global market share in 2015 and experts believe that the share has only grown higher since then. Population boom and global warming together have pushed the world towards better agricultural practices and what is the most heartening to know is that even well-educated, salaried youngsters are now driven towards ethical and organic agriculture business as an alternate career. Two such individuals, brothers Amith and Ashrith Kishan, left their well-paying banking jobs and started working in the fields in Penukonda, which used to be the summer capital of the Vijayanagar Rayas once upon a time in history. Today, even as Penukonda has emerged as a hot investment destination and an industrial hub, Kishan brothers are managing an organic farming company "Hebbevu", with its head office in Bengaluru.