Vicky Donor is a wonderfully well-written film. It tackles the whole issue of infertility and sperm donors with a light touch that never degenerates into slapstick. The funny part is that families are watching it together. Mums are exhorting their children to watch it and children are telling their parents to do the same.

It simply tells you, once again, that when it comes to pushing the envelope further on social norms, breaking stereotypes or tackling contentious issues nothing works quite like popular entertainment. Why then do we choose to be sneery about it? Why is it always looked down upon if you like a Dabangg instead of a Well Done Abba? Take TV serials for example. They have for long been derided as regressive. But really watch them for a few months and you will see that they do push things forward, at a snail-like pace acceptable to the largest mass possible. Whether it is about a middle aged couple falling in love, a widow wanting to remarry or simply a daughter-in-law wanting to stand up to her mother-in-law, Indian soaps bring ‘pathbreaking’ ideas to millions of homes less fortunate than ours. They give hundreds of people the courage to break out of their situations. Many of these things may seem like non-issues or regressive to portray, but the fact is they exist. The fact is that women are repressed and family is a very critical part of our existence. And by showing people breaking out of bad situations, slowly, painfully, you push the envelope forward.