India is participating at the The Annecy International Animation Festival (AIAF) for the first time this year. An Indian delegation led by the Secretary, Information and Broadcasting, Apurva Chandra with eminent personalities of the animation industry have been showcasing India's prowess in creating animation and VFX content for global audiences at the AIAF.

India has lately emerged as a preferred destination of VFX and animation content for global production houses. The animation and VFX market in India was pegged to be valued at Rs 109 billion in 2021, with the VFX business alone amounting to Rs 50 billion. This figure is expected to grow to Rs 180 billion by 2024 according to a E&Y report. India's participation at Annecy therefore assumes greater importance as the country showcases its abilities in the sector to international buyers.