Amid a row, the Madhya Pradesh government has directed the police to register an FIR against officials of e-commerce giant Amazon and its owner for allegedly selling products, including shoes, with the image of the Indian national flag, Home Minister Narottam Mishra said on Tuesday.

Amazon faced the ire of a section of Indian social media users over merchandising some products, including apparel and food items, that feature images of the Indian flag, with some saying that using the tricolour in such a way was an insult and a violation of the country's flag code.