Apurva Purohit with the panelists

Ever since Scherezade and the 1001 stories, we have understood the immense power stories can cast, to engage with our listeners, our audiences and our consumers. Whether it is a grandmother telling her grandson the story of Raja Harischandra and teaching him the value of honesty or a brand talking about its USP to position itself more firmly in the consumer’s mind or Star Wars creating a powerful and worldwide equity through its depiction of an alternate universe, stories have taught, transformed, invigorated and entertained all of us.