As Prime Minister Narendra Modi turns 70 on Thursday, there has been an elaborate weeklong initiative during which the BJP's national President down to the level of an ordinary cadre in a gram panchayat, has been engaged in what the saffron party calls 'Seva Saptah'.

In Tamil Nadu's Coimbatore, BJP workers offered a 70-kg laddoo at Sri Kamatchi Amman Temple, following which it was distributed among the people. In Kerala, its state President K Surendran took part in a cleanliness drive in Kozhikode amid the state's rising political heat over police brutality whose visuals have gone viral, and the gold smuggling case.