Nestle says Kitkat wrappers with Lord Jagannath pics 'already withdrawn'

Nestle India on Thursday said it has already withdrawn from the market packs of its popular chocolate brand Kitkat which depicted images of Lord Jagannath Balabhadra and Mata Subhadra on wrappersNestle India the Indian subsidiary of the Swiss multinational FMCG giant Nestle had to face on social media the wrath of consumers who accused the company of hurting religious sentiments by using the sacred images on Kitkat wrappersThe company expressed regret and said that as a preemptive action it withdrew those packs from the market last yearWe do understand the sensitivity of the matter and regret if we have inadvertently hurt anyones sentiment We had already withdrawn these packs from the market last year We thank you for your understanding and support said a Nestle spokespersonAccording to the company these were travel packs meant to celebrate beautiful local destinations Nestle which owns brands such as Maggi Nescafe Milkmaid Munch and Milkibar said it wanted to celebrate the culture of Odisha with designs on packs representing PattachitraLast year we wanted to celebrate the culture of Odisha with designs on packs representing Pattachitra an art form uniquely identifiable by its vivid imagery We wanted to encourage people to know about the art and its artisans Our past campaigns have also shown that consumers like to collect and keep such beautiful designsiquest it saidPattachitra is an ancient Odishabased artworks of clothbased scroll painting This artform is known for its intricate details as well as mythological narratives and folktales inscribed in itIt was originally created for ritual use and as souvenirs for pilgrims to Puri as well as other temples in OdishaNestle India has nine production facilities with a turnover of Rs 13350 crore in 2021Last year in April Nestle India had also apologised for wrongly depicting Manipurs Keibul Lamjao National Park to be located in Meghalaya on the packaging of its KitKat chocolate after objection by authorities from the state governmentThe packaging of the particular batch of the KitKat travel break chocolate had also displayed a picture of a Red Panda a species which is not found at the Keibul Lamjao National ParkThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever