The People for the Ethical Treatment of Animals (PETA) India, along with other organisations and businesses, on Thursday urged the Food Safety and Standards Authority of India to withdraw a proposed amendment prohibiting vegan-focused companies from using the word "milk" to describe dairy-free milks made from oats, soy, almonds, coconut, and other plant foods.

According to PETA, Amul has admitted that it urged the FSSAI to allow the word "milk" to be used only in relation to animal secretions. "The FSSAI's proposed amendment aims to deny India's vegan-focused businesses fair opportunity to make the nation a world leader in eco-and animal-friendly food and beverages," warns PETA India Vegan Outreach Coordinator Dr. Kiran Ahuja.