Radio City, India's leading radio network, launched #MeraGhaata, a campaign to create awareness about traffic rules and address the issues of underage driving, drunk driving and jay walking in the national capital region, Delhi. The voice of Delhi, Radio City's RJ Ginnie took up the role of being the 'Driver of Change' for this campaign and on her popular morning show, 'Suno Na Dilli' 7am to 11.am, Monday to Saturday, encouraging listeners to consciously stop flouting traffic rules. The campaign, in association with Delhi Traffic Authority/Police, is a right blend of satire, humour and facts.

#MeraGhaata, a three-week-long campaign which started on 3rd December, will manifest itself on-air, on-ground and on digital platforms. Led by RJ Ginnie, along with other Radio City representatives, this campaign will bring about a sense of self-realization amongst the Delhiites and influence a positive change in the society. To amplify this message, Radio City launched a hard-hitting video on the menace of underage driving, drunk driving and jay walking, by recreating the popular song 'Tera Ghata', sung by the famed singer Gajendra Verma. The video encapsulates the consequences of breaking traffic rules and encourages Delhiites to take the onus of preventing road mishaps.