The ground reality couldn’t have been more in-your-face. As one alighted from a local train that had terminated inside the historic environs of the Victoria (now Chhatrapati Shivaji) Terminus, plugged on to music from one of the city’s radio stations, a filler advertisement in between playlists was encouraging listeners to promote the Clean India (Swachch Bharat) campaign.

Of course, by now, most of urban India has been privy to the buzz that this campaign has generated what with celebrities, sportspersons, business barons and Bollywood icons being chosen to take the first step and strive towards keeping our country clean.