My favourite things about marketing folks is how they genuinely believe they are saving the world, one slogan at a time.

So it is that there has come along from Argentina a new condom called the 'consent' condom. How does it work? It requires four hands to open and then, too, only if all four corners are pressed down at the same time. Now, it's a little circular — the idea, not the condom I mean. If your co-ordination is that fluid and effortless or your engagement that convivial, chances are that your sexual relationship is already full of consent, mutual pleasure, self-respect and all those other yummy things. When con-sensuality, or co-sensuality, as I prefer to think of it, are so present in relationships, there is no need to have a four-cornered condom pack really, except as a sex toy [in fact, the manufacturers of the condom are a sex toy company]. In other words, it is consent that makes the condom work, not the other way round.