In the whole breathless, headline-grabbing, breaking news acquisition of Bhabha house that has staggered the country by the figures involved, the irony has been that the people who have been revealed to be the house’s new owners happen to be pathologically low-profile and media-shy.

Art impresario Pheroza and husband Jamshyd Godrej, managing director and chairman of Godrej & Boyce, along with his sister Smita Crishna, wife of thespian and trekker Vijay Crishna, director of Godrej Agrovet, have spent most of their lives playing down their celebrated surname and doing all they could to distance themselves from being associated with their riches.