Tulsi Vivah holds significant importance in Hindu culture. Tulsi Vivah is a Hindu festival in which a ceremonial marriage of Tulsi with Lord Shaligram is held. This celebration takes place annually on the Dwadashi date of Shukla Paksha in the Kartik month. This year, Tulsi Vivah is scheduled for Friday, November 24.

According to religious beliefs, the marriage of Lord Vishnu in the form of Shaligram and Goddess Tulsi is commemorated with elaborate ceremonies. The event is considered auspicious, symbolising the union of divine entities.