Young Bangalore cocks a snook at the downturn and hops on to the entrepreneurship bandwagon. They say it's fun doing what they want

The start-up capital of Indian is seeing more and more young professionals giving cushy jobs the boot and becoming entrepreneurs.

Jyoti Ramnath

Jyoti Ramnath, 27, for instance, used to be a software developer and designer for a multinational company well-paid and secure.

But a year ago, she decided to start her own company, Craft My Gift, which creates customised gifts for customers from a magazine with your picture on it and your stories to personalised invitation cards, diaries and even books.

"Yes, I took a risk," says Jyoti. "And it's still going on the company is young and evolving. But we are doing extremely good business despite the economic crisis and we have fun doing it."

There are others like Jyoti. Satish, 27, gave up his job as a software engineer for Hindustan Aeronautics Limited and start Design Ectopics, a company that does everything foru00a0 websites, from marketing and advertising to logo and branding.

Satish made his move last October when the downturn was giving most people in the industry goosebumps.
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"When you believe in the quality of your service, you are not afraid of any crisis," says Satish. "I felt I was an entrepreneur. I did it to follow my passion."

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