There were red faces in the government on a Sunday when it was found that there were full-page newspaper advertisements from the women and child development ministry against female foeticide - with the picture of a former Pakistani air chief adorning it.

The advertisements issued by the government's Directorate of Visual Publicity (DAVP) for the ministry on the occasion of National Girl Child Day had inexplicably the photograph of former Air Chief Marshal Tanvir Ahmed, who was Pakistan's air chief 2006-2009, along with such national heroes as Kapil Dev, Virender Sehwag and Amjad Ali Khan.