Shahrukh Khan was one of the keynote speakers at FICCI Frames in 2010. He was speaking just before James Gianopulos, the chairman and CEO, Fox Filmed Entertainment. The ‘suits’ were eager to hear Gianopulos so there was a palpable feeling of impatience with a filmi guy coming on. But Khan did justice to his slot. He had prepared and he spoke well.

He pointed out accurately, perceptively and self-deprecatingly the working differences between Hollywood and the Indian film industry. At that time Khan was fresh from the My Name is Khan experience. The film was distributed by Fox-Star Studios.