My belief that the current set of administrators of the Board of Control for Cricket in India (BCCI) care very little for the average cricket follower is reinforced by the fact that the Board didn’t come up with anything worthwhile to commemorate the 1,000th one-day international played last week in Ahmedabad.

“What could they have done?” is something I can hear as this is being written, and to those voices I say options abound. A coffee table book. An e-book. An ODIs-related competition for fans, which could have run during the television coverage of the match. A documentary… the works. Did none of these ideas occur to the marketing gurus of the establishment and their bosses?
Sure, we are in the midst of the pandemic, but players are hitting the turf, so are umpires and match referees and spectators are either watching on television or following the progress of matches on their smart phones. They all exist, but that little bit extra which the BCCI could dish out is non-existent.