A report in this paper cited senior officials from the Narcotics Control Bureau talking about well-heeled youngsters in the drug trade. Their revelations included accounts of young men, and some women maybe, in their 20s, many of them well-educated, who are into this illicit business. Worryingly, they do so knowing fully well the harm it causes and, besides consuming the substances themselves, have a network for supply.

The big lure is peer pressure, the need to ‘fit into’ a particular clique, or at times, officials blamed the OTT platforms, for glorifying a drug lord lifestyle as lures to get into this trade.