Blood donation are the buzzwords, given that a Shiv Sena-led initiative, in which donors were given food for blood, caught imagination and eyeballs.

For days now, the spotlight has been on blood donation drives spearheaded by the Sena, in which donors were promised paneer, chicken or fish at different venues. These were roundly slammed by its arch political enemy, the Bharatiya Janata Party (BJP), for letting things come to such a pass that the ruling partner alliance at the state level had to resort to what they termed as cheap gimmicks, to get people to donate blood.