The Mumbai AIDS Control Society (MDACS) is working to extend its prevention and treatment efforts to include massage parlour workers and users of dating apps, focusing on reaching a previously underserved population. Massage parlour workers are part of the high-risk population identified by the National AIDS Control Organisation (NACO). 

They have recently started this initiative in Mumbai, considering emerging trends, but it is still nascent. For about a year, MDACS has been using dating apps to connect with the younger population. They are encouraged to meet trained officers in person, and they are counselled about safe sex. Then they are informed about HIV and asked if they wish to be diagnosed.