Haan, doobey
Updated On: 21 April, 2024 07:36 AM IST | Mumbai | Shweta Shiware
With Earth Day tomorrow and a heatwave upon us, it’s an opportunity to dive deep into how swimwear brands are addressing climate change
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One-shoulder rosette top and reversible high-waisted bottoms; (right) rosette maillot from Verandah’s Anjuna collection. Anjali Patel Mehta, who made North Goa her home during the pandemic, opened her brand’s first store in a 16th century Portuguese home at Mazzal Vaddo
This January, Anjali Patel Mehta, founder-designer of luxury resort and swimwear brand Verandah, achieved a significant milestone. She became the first Indian fashion entrepreneur to receive the prestigious Butterfly Mark certification, joining a global community of brands like Louis Vuitton, Christian Dior, Tom Ford Beauty, La Perla Beauty and Anya Hindmarch.
In 2017, Mehta was approached by Positive Luxury to participate in the assessment for the Mark. This certification programme, designed by the leading sustainability experts in London for the global luxury industry, tells a brand’s sustainability story by revealing its social, environmental and philanthropic efforts on their website. Using their proprietary Butterfly Methodology, which includes ESG (environmental, social and governance) assessment, risk mapping and certification verification, brands strive to exceed minimum sustainable standards set by local and international laws.
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