The Nandi bull has been a loyal mascot of the House of Masaba since 2010, when it first charged onto the fashion scene. What began as a print evolved into a foil, a digital design, and even a stone sculpture in stores. It’s since been reimagined as an 18-carat gold pendant with emeralds. Similarly, the Haath Phool, Hamsa, Palm, Camera and Candy motifs have become milestones in the brand’s journey.

Masaba Gupta, the founder and designer behind the brand, has an instinctive ability to anticipate the next big thing. She was the first to go digital in 2015 with the Sugar Plum collection. Her “serial collaborator” label has since seen successful partnerships with brands like Titan Raga, Nykaa, Samsung, and Ekaya. “Every collaboration I do feels like an internship—learning from scratch, learning from the best. It’s about coming together with someone who shares a stake in a very crowded market,” says Gupta.