This paper had a report about a Christmas collaboration between the BMC and a business house. The association resulted in a big Santa hat installed on top of a tree with Christmas decorations at Bandra’s Carter Road promenade. The message was that Nature is the real Santa. The selfie spot has been designed to make people think about how they, as ordinary citizens, can participate in preserving nature, or saving Mother Earth.

The campaign was aimed at GenNext, for whom Instagram is the canvas and social media the lingo. Click it, post it, think about it and participate in it seems to be the direction the civic authorities were gently guiding people towards with this campaign.