Liquid assets
Updated On: 15 April, 2009 08:08 AM IST | | Dilip Cherian
Dilip Cherian India's 'Image Guru' and a diehard observer of the capital on the fate of Noida's swish nightclub, Elevate, and if the multiple fashion shows in the country have set cash registers ringing
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Dilip Cherian India's 'Image Guru' and a diehard observer of the capital on the fate of Noida's swish nightclub, Elevate, and if the multiple fashion shows in the country have set cash registers ringing
Closing Elevate, Noida's on-the-edge nightclub, may sound moralistic for a booze baron. But for Ponty Chadha who lost his monopoly in the liquor business in Ludhiana district of Punjab but bagged the Uttar Pradesh market, the Ludhiana setback may not have even registered. Even those who are inured to the quirky ways of the UP chief minister have been left stumped by Mayawati's decision. Whatever else it may mean, the announcement has strengthened Chadha's stranglehold on the liquor business in north India. He has had a strong presence in Haryana, even if the EC has put a spoke to his monopoly plans, and parts of Rajasthan are his playground.
Closing Elevate, Noida's on-the-edge nightclub, may sound moralistic for a booze baron. But for Ponty Chadha who lost his monopoly in the liquor business in Ludhiana district of Punjab but bagged the Uttar Pradesh market, the Ludhiana setback may not have even registered. Even those who are inured to the quirky ways of the UP chief minister have been left stumped by Mayawati's decision. Whatever else it may mean, the announcement has strengthened Chadha's stranglehold on the liquor business in north India. He has had a strong presence in Haryana, even if the EC has put a spoke to his monopoly plans, and parts of Rajasthan are his playground.
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