Microblogging site Twitter, which is essentially used to express opinion and enhance interaction, has become a platform for debates and dissent. In fact, it is now being looked at as the ideal medium to push forth an agenda.

Politicians, to garner maximum impact on an issue, are now harnessing its tremendous power and reach. Donald Trump, who has a massive Twitter following, recently attributed his big win to Twitter. He believes his rapid tweets were the key to defeating Hillary Clinton, who spent way more on others forms of advertising and promotions.