Just two days ago, Milind Soman took centre stage at an announcement of the Pinkathon running event for women. The Pinkathon has grown, in stature and the number of women participating, through the years. What started off as an initiative to get women out on the roads to run, has now grown exponentially into a high-profile initiative, with good prizes, and huge opportunities for winners.

Pinkathon is no longer a race; it is a movement that fed into the first tentative steps women took on the long distance running boom in the country.