Quick Gun Murugan might be the next funniest thing to hit Bollywood, but to someone like me, I'm not too sure that's good humour anymore. In what seems to be a trend these days, television and the ad industry are cashing in on the supposed South Indian accent, and making loads of money at the expense of ridiculing a community.

What's wrong in that you say?

Well, to begin, let's talk about the concept. The idea of a South Indian accent, as has been endorsed so brilliantly by Bollywood over the last few decades, is a farce. I will agree that there might have been something similar that was spoken, which in turn was exaggerated beyond recognition into the ugly sounding parlance that is now passed off as South-Indian-speak.