Pero meets Hello Kitty, and it’s a match made in gingham
Updated On: 20 April, 2025 08:26 AM IST | Mumbai | Shweta Shiware
With embroidery, nostalgia and a plushie pool of apples and hearts, Péro’s new collection transforms the bubble-headed, bow-wearing Hello Kitty into a global story of friendship, and all the ways cuteness connects us
In HELLO Pero, childhood whimsy and Indian handmade traditions sit side by side like old friends with a collection that’s “100 per cent Pero and 100 per cent Hello Kitty,” Sanrio’s beloved character
We enter the Pero x Hello Kitty world wide-eyed, ready not just to stare, but to feel. At Good Earth’s Raghuvanshi Mills address in Mumbai, the outside fades away. A plushie pool beckons, filled with cushioned apples—some in gingham, others like fruit from a cartoon dream. We smile before realising it, tiptoeing through a corner of our childhood we didn’t know we missed.
For one week, the store’s first floor became a house of kawaii—a celebration of the cuteness that Hello Kitty defines. HELLO Pero transformed the space with candy-striped walls and more than 70 boxes of plushie props: 2,000 apples and over 1,200 figurines. “We’ve never changed the space so completely for a collaboration, but with Pero, it felt right,” says Ambika Jain, head of creative design at Good Earth. Even the wire sleeve of the aqua chandelier near the stairway was redone to match the red-and-white theme. “It’s a double-height ceiling, and changing that one element took over five hours. But that’s the kind of detail we wanted to get right.”
Read Next Story
Trending Stories
Latest Photos
Latest Videos
Latest Web Stories
ADVERTISEMENT
Mid-Day Fast
ADVERTISEMENT
ADVERTISEMENT