Fire brigade officials have made a startling pronouncement in a Kandivli building fire, a report said in this paper. Three people perished in this fire. The first call to the fire brigade came a full 30 minutes after the fire broke out, because, according to fire officials people were busy recording videos to post on social media.

People get so engrossed capturing videos for social media platforms that they often forget to first dial for help when a fire breaks out, stated a senior fire official.