When the dust-storm last week cast a dystopian light, an ominous shrouding over Bombay, who knew nature was providing art-direction for tragedy? As the wind gathered a speed of 90 km/hr a gigantic billboard in the eastern suburb of Ghatkopar keeled over onto a petrol pump, killing 16 people and injuring over 75.

The gigantic billboard had been constructed by a man called Bhavesh Bhinde, a name out of some film by koi ‘‘edgy” gents filmmaker. Soon Bhinde was where he had always wanted to be—the front page of every newspaper. In his photo, with its cut-price Ali Sethi vibe, he signalled machismo and braggadocio. It emerged that he is a rape accused and has once contested elections– a woefully familiar CV. He has also been fined 21 times in the past for putting up hoardings without permission. A man who does not take no for an answer.