Updated On: 04 December, 2022 09:59 AM IST | Mumbai | Shweta Shiware
Social media is back to “slaying it” in the world’s oldest colour, bright pink, for fast sales — and likes. So, how will you stay on-trend without being a consumerist glutton abusing the environment?

Masaba Gupta. Pic/Instagram
The next time you are confronted with the perennial dressing dilemma, “What should I wear?”, shift your attention to the relationship between attire and attitude; not just how clothes make you look, but how they make you feel. Because how you feel affects the ability to get stuff done and influence people. Call it fashionable mumbo-jumbo if you will, but researchers Hajo Adam and Adam D. Galinsky coined the term “enclothed cognition” to describe this very systematic influence that clothes exert on the wearer’s psychological processes.
If doubt still lingers about the powerful emotional resonance of clothing, we suggest you watch Worn Stories. The Netflix documentary shares impassioned accounts of what different pieces of clothing, in all their nuance, grandeur and humanity, mean to different people.