There are some sportspersons from other fields who have a complaint that cricket gets more attention than their sports. They are right as often they don’t get the front pages when they have performed exceptionally well in their events at the national or international arenas. That this happens is no fault of the cricketers themselves, for there are times when they would dearly want nothing to be mentioned about them or their game. 

Right now, for instance, after one of the most exciting Test Match series in England, they would want to just rest their bodies and minds after two hectic months of some of the most riveting cricket seen in recent times. Yet what do we see. There are big articles in the sports pages of almost all the newspapers with cricket correspondents playing selectors and suggesting who should be in the Indian team for the Asia Cup.

Not only that, there are articles about the possibility of which player is likely to be released by which franchise and who would go where. These cover pretty much the full page with the rest of the page used for advertising as the publishers know where there are columns related to cricket, the readership is likely to be greater and therefore greater exposure to the brand that is being advertised.