Mumbai police have initiated a campaign in the JJ flyover and Bhendi Bazaar areas along with school and madrassa students to propagate the ‘no-honking’ message. A senior police officer said the ongoing campaign included putting up banners, getting assistance from NGOs and collaborating with students. The goal was to raise community awareness about traffic rules on the whole, particularly concerns such as helmet use, eliminating riding three-up and reducing wrong-way driving.

It is heartening to see that children were roped in. We must remember that the kids of today are the drivers of tomorrow. Lessons learnt at this age have a tendency to stay for life. Several times we witness kids thrilled at speeding scenes on screen. As long as they realise that it may work on screen, but is actually ‘uncool’ and dangerous in real life then, we are putting the right message into impressionable minds.