A recent YouTube video by comedian and Internet celebrity Nicole Arbour has claimed that Jay Shetty's wisdom has been lifted from other sources. Arbour has accused Shetty of stealing content from other writers and famous online personalities, and passing it off as his own.

"After two years of stealing quotes and motivational speeches and everyone's materials, Jay got himself into the Forbes 30 under 30 list", Nicole mentions in the video. "It's not like he reposts the meme... he crops their name and puts 'Jay Shetty'".