Facebook CEO Mark Zuckerberg said his company is rebranding itself as Meta in an effort to encompass its virtual-reality vision for the future ' what Zuckerberg calls the 'metaverse'. Sceptics point out that it also appears to be an attempt to change the subject from the Facebook Papers, a leaked document trove so dubbed by a consortium of news organizations that include The Associated Press. Many of these documents, first described by former Facebook employee-turned-whistleblower Frances Haugen, have revealed how Facebook ignored or downplayed internal warnings of the negative and often harmful consequences its algorithms wreaked across the world.

"Facebook is the world's social media platform and they are being accused of creating something that is harmful to people and society," said marketing consultant Laura Ries. She compared the name Meta to when BP rebranded to 'Beyond Petroleum' to escape criticism that it harmed the environment.