Kalashnikov Surf, Pistol Soap and Talwaar Soap - these are just some of the quirky names of consumer goods being sold to the rich and poor alike in Pakistan these days.

These off-beat brand names appeal not only to the highly educated and rich - who select their shirts, shoes, wrist watches or fast food and beverages of certain brands - but also to the poor such as the war victims from the northern areas of Pakistan and neighbouring Afghanistan living in the temporary camps set in different areas of the city.