A German advertisement showing an Asian woman getting aroused after smelling dirty laundry worn by white men has fuelled anger in Seoul, with many women calling it racist and demanding an apology.

The commercial, produced by German DIY-store chain Hornbach, shows white men working outside in a garden before removing their sweaty clothing and dumping it in a box. The ad then cuts to a grey, industrial city that resembles Tokyo, where an Asian woman buys a bag of dirty clothes - previously worn by the men - opens it and moans with pleasure, as the commercial ends with a slogan saying: "That's how the spring smells".