How Bollywood spice helped Mamdani win

Updated On: 09 November, 2025 09:28 AM IST | New York | Agencies

Zohran Mamdani’s vivid blue and orange campaign posters, inspired by Bollywood aesthetics, captured New York City’s attention during his historic mayoral run. As NYC’s first Muslim and South Asian mayor, Mamdani’s design choices reflected the city’s diverse cultural identity and grassroots spirit

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Zohran Mamdani made his historic run for New York City mayor with his vivid coloured campaigns. PIC/X@ZohranKMamdani

The vivid blue campaign signs with bold orange lettering were impossible to miss as Zohran Mamdani made his historic and improbable run for New York City mayor this summer. On storefront windows and telephone poles from Queens to the Bronx, the “Zohran for New York City” signs stood out from the standard red, white and blue campaign fodder.

Pic/Lehman.edu