A Saudi woman tours a car showroom for women in Jeddah, on Friday. Pic/AFP

Saudi Arabia will allow women to enter a football stadium for the first time to watch a match on Saturday, as the ultra-conservative kingdom eases strict decades-old rules separating the sexes. The new measure comes after Riyadh, long known for imposing harsh restrictions on women, announced it was lifting a ban prohibiting them from driving as well as reopening cinemas.