Pop star Michael Jackson died on Thursday following a cardiac arrest at his home in Los Angeles, officials said. He was 50.

The King of Pop, whose life of stardom and scandal kept him permanently in the headlines, was found unconscious at his rented Bel Air mansion and was rushed to the UCLA Medical Centre.

"We were notified by LAPD that Michael Jackson was transferred from his house to the hospital," said Los Angeles County Coroner Fred Corral. "He was unresponsive and pronounced dead at approximately 2.26 this afternoon."