A 100ml tube of cream dubbed the 'boob job in a bottle', that claims to increase a woman's bust size by half a cup could well be the end of push-up bras, padding and expensive silicone implants.

Manufacturers Rodial claim that rubbing the gel on the chest every day for less than two months will firm up a woman's bust and increase it up to two-and-a-half centimetres while skin will be less wrinkled, reports the Daily Mail.