A ferry carrying about 250 passengers and crew caught fire in the southern Philippines and 31 people drowned or died in the blaze and were discovered later, a provincial governor said Thursday.

Many of those rescued had jumped off the MV Lady Mary Joy 3 in panic at the height of the fire and were plucked from the sea by the coast guard, navy, another ferry and local fishermen, said Gov. Jim Hataman of the southern island province of Basilan. The search and rescue effort was continuing Thursday for at least seven missing passengers.