The Duke and Duchess of Sussex, Prince Harry and wife Meghan, made a shocking announcement earlier this month of stepping away as senior members of the British Royal Family. The announcement, informally termed as Megxit, became the subject of an advertisement campaign by popular adhesive brand Fevicol on Twitter.

The campaign saw the adhesive brand taking a sarcastic dig at the announcement, with a message for the royal family saying that they should taken Fevicol from India, instead of the Kohinoor—the world largest cut diamond. It says, with a image of  the Royal crown, "Kohinoor nahi, Fevicol le jana chahiye tha." (They should have taken Fevicol instead of the Kohinoor.)