Cambridge resident George Woodville quit wearing footwear a year ago and has not turned his back on that decision since then. The 20-year-old has also figured out how to make money from it.

It all started in October last year, while he was on a holiday in Plymouth with his mother and grandfather and saw himself questioning the need of footwear. “I went back to the hotel and started looking up the benefits of going barefoot and found this amazing community [of barefoot people]. I decided at that moment that I wouldn’t ever wear shoes again,” says Woodville, who was wearing shoes all the time, even indoors until then. Recalling his first experience, he says, “I was going to a restaurant with my mother and grandfather and it felt really different. And then I walked on grass, and later on different surfaces, I could really feel the difference.”