Updated On: 21 April, 2023 08:50 AM IST | San Francisco | AP
Twitter does not verify the individual accounts, as was the case with the previous blue check doled out during the platform's pre-Musk administration

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This time it's for real. Many of Twitter's high-profile users are losing the blue checks that helped verify their identity and distinguish them from impostors on the Elon Musk-owned social media platform. After several false starts, Twitter began making good on its promise on Thursday to remove the blue checks from accounts that don't pay a monthly fee to keep them. Twitter had about 300,000 verified users under the original blue-check system ' many of them journalists, athletes and public figures. The checks ' which used to mean the account was verified by Twitter to be who it says it is ' began disappearing from these users' profiles late morning Pacific Time.
High-profile users who lost their blue checks on Thursday included Beyoncé, Pope Francis, Oprah Winfrey and former President Donald Trump. The costs of keeping the marks range from USD 8 a month for individual web users to a starting price of USD 1,000 monthly to verify an organisation, plus USD 50 monthly for each affiliate or employee account.